Designers are these days thinking out of the box making bold moves to come up with branded apparel that have bold political statements. The branded items may range from t-shirts to caps as seen on trumpmagas where die-hard supporters of President Donald Trump can buy his merchandise.
The Politics Of Branded Apparel
While most clothing brands may choose a subtle route when branding their merchandise, trumpmagas does the complete opposite. the clothing industry spends a lot of money especially in campaign endorsements on the political candidates. When the donors don’t exclusively support aside, the donations are shared equally between the Democrats and the Republicans.
The
Republican and Democratic
Parties get a big percentage of their financial support and resources
from these retailers who sell branded merchandise. This is a reminder that the
clothing industry has a strong stance on politics and, therefore, our choice of
clothing can be a political statement.
Leveraging Politics As A Brand
There are quite a number of retailers who are now selling branded apparel in support of different politicians and more so presidential aspirants. It would do your business some greater good if it, in some way, derived its brand identity from its political affiliation. It is very important that you think everything through before actually choosing aside. A lot is at stake because it means that you’ll stay in favor with your client base of the politician that you support wins an election.
Are There
Any Consequences When You Take Sides In Politics?
For big businesses, there isn’t much to lose if they are aligned with a party and their preferred candidate doesn’t win. For smaller and middle-sized businesses that deal in branding politically affiliated merchandise, having public opinion on politics is expected to have an impact on your brand especially after the election period. After a loss, the consumers may express their outrage by destroying any merchandise that they purchased from you and will most probably not be interested in buying more.
Other times, the politicians may ask their supporters
to boycott a certain product and that could be very bad for business for you.
Alternatively, hefty taxes may be imposed making it hard for you to carry on
with your business.
Always think critically before picking aside.
But How
Predictable Is Politics?
We cannot tell for sure how certain events will
roll-out in the future. Most times that we make decisions it’s all based purely
on guesswork. If you’re an entrepreneur who would like to venture into the
industry of branded political merchandise, leap right into it and try to make
as much profit from sales as possible.
Conclusion
In the past, it
wasn’t a common scene for retailers to take a political stand especially from
the public’s point of view. It’s for this reason that there weren’t so many
websites selling branded apparel. However, things have changed and more people
are now willing to openly express their views on politics. The fact that both Democratic and Republican Parties supporters openly maintain a political
side creates a market for branded apparel.
